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About us

ABOUT US

Building a sustainable future

In the face of climate change and food security challenges,
we unite farmers and innovators
to cultivate positive change.


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Discover New Farming Solutions

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Start with the soil – find out what it needs and give it to the crops.


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Transforming agriculture for a sustainable future.
We’re committed to this mission.

Meet our agricultural experts

Passionate professionals driving our mission

Tony Fred

Chief Executive Officer

Founder and CEO, John is the driving force behind the company. He is passionate about developing sustainable agriculture practices and ensuring a positive impact on local communities.

Mich Stark

Chief Agricultural Officer

As the COO with years of experience in the agriculture industry, Sarah has played a crucial role in the company's success. Her expertise has helped the company to develop innovative and sustainable agriculture practices.

Aline Turner

Chief Innovation Officer

As the CTO, Emily leads a team of developers and is dedicated to developing innovative technology to support sustainable agriculture practices.

Iris Joe

Chief Sustainability Officer

As the CFO, Michael brings his financial expertise to the company. He is committed to ensuring the company's financial success while also promoting sustainable agriculture practices.