About us
ABOUT US
Building a sustainable future
In the face of climate change and food security challenges,
we unite farmers and innovators
to cultivate positive change.
Discover New Farming Solutions
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Start with the soil – find out what it needs and give it to the crops.
Transforming agriculture for a sustainable future.
We’re committed to this mission.
Meet our agricultural experts
Passionate professionals driving our mission
Tony Fred
Chief Executive Officer
Founder and CEO, John is the driving force behind the company. He is passionate about developing sustainable agriculture practices and ensuring a positive impact on local communities.
Mich Stark
Chief Agricultural Officer
As the COO with years of experience in the agriculture industry, Sarah has played a crucial role in the company's success. Her expertise has helped the company to develop innovative and sustainable agriculture practices.
Aline Turner
Chief Innovation Officer
As the CTO, Emily leads a team of developers and is dedicated to developing innovative technology to support sustainable agriculture practices.
Iris Joe
Chief Sustainability Officer
As the CFO, Michael brings his financial expertise to the company. He is committed to ensuring the company's financial success while also promoting sustainable agriculture practices.